Yellow.ai vs Wati: Enterprise vs SMB – Which WhatsApp Platform Fits Your Business?
Enterprise-grade vs Budget-friendly: Compare pricing ($10k+/year vs $59/mo), features (135 languages vs ease of use), and real user feedback to choose the right WhatsApp Business API platform for your company size.
✓ Updated November 29, 2025 | Fact-CheckedQuick Summary: Yellow.ai is an enterprise-grade platform ($10,000-$58,000/year) built for Fortune 500 companies needing 135+ languages, voice AI, and global scale. Wati is an SMB-focused platform ($59-$279/month) designed for ease of use (9.1/10 rating) and fast setup. Choose Yellow.ai if you're a large enterprise with complex, multi-department automation needs. Choose Wati if you're a small to mid-sized business prioritizing affordability, simplicity, and quick deployment.
Yellow.ai
Custom enterprise pricing • Contact sales
Enterprise-grade agentic AI platform with 135+ languages, 35+ channels, voice AI, and Gen AI chatbots. Trusted by 1,300+ global brands including Sony, Domino's, and Hyundai.
Wati
Billed annually • Pro plan recommended ($119/mo)
Simple, affordable WhatsApp Business API platform designed for SMBs. Industry-leading ease of use (9.1/10), fast setup (8.9/10), and transparent pricing starting at $59/month.
Our Recommendation
Choose Yellow.ai if you're a large enterprise ($100M+ revenue) with budget for $25k-$100k/year in software, need 135+ languages, voice AI, multi-department automation, and enterprise security certifications (HIPAA, SOC2). Worth the investment for Fortune 500 companies with global operations.
Choose Wati if you're an SMB (1-500 employees) with budget under $3,500/year, need quick WhatsApp deployment (days, not months), value ease of use (9.1/10 rating) over advanced AI, and want transparent pricing without complex sales cycles. Better for e-commerce, agencies, local businesses.
At-a-Glance Comparison
| Feature | Yellow.ai | Wati |
|---|---|---|
| Starting Price (Annual) | $10,000/year (AWS Marketplace) | $59/month ($708/year) |
| Price Difference | 14x more expensive | Baseline |
| Pricing Model | "Contact us" - Custom/Opaque | ✓ Transparent tiers |
| G2 Rating | 4.4/5 (106 reviews) | 4.75/5 (418 reviews) |
| Capterra Rating | 4.5/5 (37 reviews) | 4.7/5 (143 reviews) |
| Ease of Use (G2) | Not published | ✓ 9.1/10 (Industry-leading) |
| Ease of Setup (G2) | Not published | ✓ 8.9/10 |
| Target Market | Enterprise (1,000+ employees) | SMB (1-500 employees) |
| Free Trial | 14 days (limited to 100 users) | 7 days (full features) |
| Languages Supported | ✓✓✓ 135+ languages | English + major languages |
| Channels Supported | ✓✓✓ 35+ (text, voice, social) | WhatsApp, Instagram, Facebook, SMS, Web |
| Voice AI / Voicebots | ✓ Advanced voice automation | ✗ Not available |
| Gen AI Chatbots | ✓ 15+ LLMs, 98% NLP accuracy | ✗ Basic automation |
| Integrations | 150+ (Salesforce, Zendesk, Genesys) | 100+ (Shopify, Zoho, HubSpot) |
| Enterprise Security | ✓ ISO, HIPAA, SOC2, GDPR | Basic security |
| Implementation Time | Months (complex sales cycle) | Days to weeks |
| Customer Count | 1,300+ enterprises (Sony, Domino's) | SMBs (not published) |
| Revenue (2024) | $79.5M | Not disclosed |
📊 Data verified from official sources as of November 29, 2025. Yellow.ai pricing from AWS Marketplace and eesel AI analysis. Wati pricing from official pricing page. Ratings from G2 Yellow.ai and G2 Wati. See full sources at bottom.
Pricing Breakdown
Yellow.ai Pricing (Enterprise Custom)
⚠️ Important: Yellow.ai does NOT publish public pricing. The following is based on AWS Marketplace listings and third-party analysis. Actual costs vary based on conversation volume, features, channels, and support tiers.
Free Plan
14-day trial • Limited
- 100 users max
- Single bot only
- Trial period: 14 days
- Not suitable for production
- Limited features
Not viable for real business use
Basic Plan
AWS Marketplace • Single use case
- Single use case deployment
- No-code/low-code platform
- NLP engine
- Third-party integrations
- Analytics dashboard
- Standard support
Standard Plan
AWS Marketplace • 4 use cases
- Everything in Basic
- 4 use cases (vs 1)
- Expanded features
- More integrations
- Enhanced support
Gen AI Add-on
Required for Gen AI features
- Generative AI capabilities
- 15+ LLM access
- Advanced AI chatbots
- Enhanced automation
Total: $43,000/year (Standard + Gen AI)
💰 Pricing Notes (Yellow.ai): No public pricing on official website. AWS Marketplace shows $10k-25k base + $18k Gen AI addon. Final costs determined by conversation volume, feature requirements, channels, and support tier. Sales cycle can take months. Implementation requires significant upfront investment. Sources: AWS Marketplace, eesel AI Pricing Analysis
Wati Pricing (Transparent SMB Tiers)
Growth
Billed annually ($708/year)
- 5 users included
- Shared team inbox
- Instagram inbox
- Basic chat automation
- Catalog building
- Bulk notifications
- Click to WhatsApp ads
- 7-day free trial
Pro
Billed annually ($1,428/year)
- Everything in Growth
- Advanced campaign filters
- Conversation analytics
- User segmentation
- Revenue attribution
- Enhanced automation
- API access
- Priority support
Business
Billed annually ($3,348/year)
- Everything in Pro
- Unlimited integrations
- Advanced API rate limits
- Priority support
- Dedicated account manager
- Custom workflows
💰 Additional Costs (Wati): Extra users: ~$15/month. Shopify integration: $4.99/month. WhatsApp conversation charges (Meta fees) NOT included. Markup fees apply to Meta's base rates (varies by message type). Annual billing saves ~14-20% vs monthly. Source: Wati Official Pricing
Total Cost Comparison
| Scenario | Yellow.ai | Wati | Price Difference |
|---|---|---|---|
| Entry level (1 year) | $10,000/year (Basic) | $708/year (Growth) | Yellow.ai 14x more expensive |
| Mid-tier (1 year) | $25,000/year (Standard) | $1,428/year (Pro) | Yellow.ai 17.5x more expensive |
| With Gen AI (1 year) | $43,000/year (Standard + Gen AI) | $1,428/year (Pro, no Gen AI) | Yellow.ai 30x more expensive |
| Team of 20 (1 year) | $25,000+ (custom pricing) | $4,128 (Pro + 15 extra users) | Yellow.ai 6x+ more expensive |
Feature Comparison
AI & Automation
| Feature | Yellow.ai | Wati |
|---|---|---|
| Chatbot Builder | ✓ No-code drag-and-drop, 50+ node types | ✓ Visual builder |
| Gen AI / LLMs | ✓✓✓ 15+ LLMs, multi-LLM architecture | ✗ Not available |
| NLP/NLU Accuracy | ✓ 98% accuracy (proprietary engine) | Not published |
| Voice AI / Voicebots | ✓✓ Advanced voice automation (Azure AI) | ✗ Not available |
| Proactive Messaging | ✓ Outbound campaigns, recommendations | ✓ Bulk notifications, broadcasts |
| Pre-built Templates | ✓ 50+ templates | ✓ Basic templates |
Global Reach & Channels
| Feature | Yellow.ai | Wati |
|---|---|---|
| Languages Supported | ✓✓✓ 135+ languages | English + major languages (limited) |
| Global Deployment | ✓ 85+ countries | Regional focus |
| Channels Supported | ✓✓✓ 35+ (WhatsApp, voice, social, web, email) | WhatsApp, Instagram, Facebook, SMS, Web |
| Omnichannel Inbox | ✓ Unified 35+ channels | ✓ Multi-channel (5 channels) |
Enterprise Features
| Feature | Yellow.ai | Wati |
|---|---|---|
| Security Certifications | ✓✓✓ ISO, HIPAA, SOC2, GDPR | Basic security (no certifications listed) |
| Enterprise Integrations | ✓ 150+ (Salesforce, Zendesk, Genesys, Nice) | ✓ 100+ (Shopify, Zoho, HubSpot) |
| API & Webhooks | ✓ Advanced API capabilities | ✓ API access (Pro+) |
| Custom Integrations | ✓ Fully customizable | ✓ Business plan |
| SSO / SAML | ✓ Enterprise security | ✗ Not mentioned |
| Multi-Department Use | ✓✓ Support, Sales, HR, IT automation | Primarily support & sales |
Yellow.ai: In-Depth Review
What is Yellow.ai?
Yellow.ai (formerly Yellow Messenger) is an enterprise-grade agentic AI platform founded in 2016 and headquartered in San Mateo, California. Built for Fortune 500 companies and global enterprises, Yellow.ai enables organizations to automate customer and employee conversations across 35+ channels in 135+ languages. With $102 million in funding from Lightspeed Ventures, Salesforce Ventures, and WestBridge Capital, the company serves 1,300+ enterprises including Sony, Domino's, Hyundai, Volkswagen, Flipkart, and Honda. Yellow.ai achieved $79.5 million in revenue (2024) and reached a $500 million valuation by focusing on complex, multi-department automation for large organizations with global operations.
Key Strengths
- True enterprise scale: 1,300+ enterprise customers including Sony, Domino's, Hyundai, Volkswagen, Honda, Flipkart - proven at Fortune 500 level.
- 135+ languages supported: Industry-leading language coverage for global deployments across 85+ countries.
- 35+ channels: Unified platform across WhatsApp, voice, social media, messaging, web, email - true omnichannel.
- Advanced voice AI: Enterprise voicebot capabilities with Microsoft Azure AI integration - not just text/chat.
- 15+ LLMs / Gen AI: Multi-LLM architecture with 98% NLP accuracy from proprietary engine. Gen AI chatbots for complex conversations.
- 150+ enterprise integrations: Deep connections with Salesforce, Zendesk, Genesys, Nice, and other enterprise systems.
- Enterprise security certifications: ISO, HIPAA, SOC2, GDPR certified - meets stringent regulatory requirements.
- Multi-department automation: Not just support - handles sales, HR, IT, employee engagement use cases.
- Proactive messaging: Can initiate conversations, send timely offers/recommendations - not just reactive support.
- Strong financial backing: $102M+ raised from tier-1 VCs, $500M valuation, $79.5M revenue (2024) indicates stability and ongoing development.
Limitations
- Extremely expensive: $10,000-$58,000+ annually excludes SMBs and smaller departments. 14-30x more expensive than competitors like Wati.
- Opaque pricing: "Contact us for pricing" model makes budgeting nearly impossible. No transparency on total costs until sales cycle.
- Long sales cycle: Can take months from initial contact to implementation. Huge upfront time investment.
- Complex implementation: Requires data migration, team retraining, workflow rebuilding. Not a quick deployment.
- Vendor lock-in: Massive investment creates dependency. Migration to other tools is difficult (platform holds WhatsApp number).
- Limited flexibility: Prebuilt templates streamline development but restrict customization for unique business requirements.
- AI performance inconsistencies: Some users report bots losing context, failures in intent matching, inconsistent AI performance.
- Support response times: Some complaints about slow customer support despite premium pricing.
- Data export limitations: Cannot download ticket data for more than 30 days - complicates reporting and migration.
- Reported outages: Past customers mentioned system outages that can ruin SLAs - no clearly published uptime SLA.
- Overkill for many businesses: Feature-heavy platform designed for global enterprises may be excessive for mid-market companies.
Real User Feedback
From G2 reviews (4.4/5, 106 reviews) and Capterra (4.5/5, 37 reviews):
"Yellow.ai is especially good at proactive messaging, which means it doesn't wait for customers to reach out first. This makes it great for driving revenue through timely offers and recommendations." — Third-party review
"The cost isn't just high; it's confusing, with different tiers, add-ons, and conversation limits making it almost impossible to predict what your bill will be at the end of the year." — eesel AI analysis
Common praise: Enterprise features, global scale (135 languages), voice AI, advanced automation, strong integrations
Common complaints: Expensive, opaque pricing, complex implementation, long sales cycles, AI inconsistencies, support delays
✓ Pros
- Enterprise-grade (1,300+ Fortune 500 customers)
- 135+ languages (global deployment)
- 35+ channels (text, voice, social, web)
- Advanced voice AI (Azure integration)
- Gen AI / 15+ LLMs (98% NLP accuracy)
- 150+ enterprise integrations
- Security certifications (HIPAA, SOC2, ISO, GDPR)
- Multi-department automation (support, sales, HR, IT)
- Proactive messaging capabilities
- Strong funding ($102M+, $500M valuation)
✗ Cons
- Extremely expensive ($10k-$58k+/year)
- Opaque "contact us" pricing
- Months-long sales cycle
- Complex implementation (data migration, retraining)
- Vendor lock-in (holds WhatsApp number)
- Prebuilt templates limit flexibility
- AI performance inconsistencies reported
- Slow support response (some complaints)
- 30-day data export limit
- Past outage reports (no uptime SLA)
- Overkill for non-enterprise businesses
Wati: In-Depth Review
What is Wati?
Wati is an SMB-focused WhatsApp Business API platform founded in 2020 and headquartered in Hong Kong/Singapore. Purpose-built for small to mid-sized businesses (1-500 employees), Wati prioritizes ease of use, transparent pricing, and fast deployment over advanced enterprise features. With an industry-leading 9.1/10 ease of use rating and 4.75/5 G2 rating (418 reviews), Wati serves e-commerce stores, local businesses, and agencies that need affordable WhatsApp automation starting at just $59/month. The platform offers shared team inbox, multi-channel support (WhatsApp, Instagram, Facebook, SMS), basic automation, and integrations with Shopify, Zoho, and HubSpot—all deployable in days, not months.
Key Strengths
- Affordable pricing: $59-$279/month ($708-$3,348/year) is 14-30x cheaper than Yellow.ai's $10k-$58k/year enterprise pricing.
- Transparent pricing: Clear tiers with no "contact us" requirement. Know exact costs upfront.
- Industry-leading ease of use: 9.1/10 G2 rating (vs Yellow.ai's unpublished score). Intuitive interface for non-technical users.
- Fast setup: 8.9/10 ease of setup rating. Deploy in days/weeks, not months.
- Higher G2 rating: 4.75/5 (418 reviews) vs Yellow.ai's 4.4/5 (106 reviews). More social proof.
- 7-day free trial: Test full features before commitment (vs Yellow.ai's limited 14-day trial).
- 5 users included: All plans include 5 team members, good value for small teams.
- SMB-focused features: Shopify/WooCommerce integrations, e-commerce automation, simple workflows.
- No vendor lock-in: Transparent contracts, no complex enterprise agreements.
- No sales cycle: Sign up and start same day - no months-long enterprise sales process.
- Multi-channel support: WhatsApp, Instagram, Facebook, SMS, Web chat in one inbox.
- Good support quality: 8.7/10 G2 rating for quality of support.
- Quick ROI: Low price + fast setup = immediate value for budget-conscious SMBs.
Limitations
- Not enterprise-scale: Built for SMBs, lacks features for Fortune 500 companies.
- Limited to 5 users: Extra users cost $15/month each (vs Yellow.ai's custom enterprise pricing).
- Limited languages: English + major languages only (vs Yellow.ai's 135+).
- No voice AI: Text/chat focused - no voicebot capabilities like Yellow.ai.
- No Gen AI chatbots: Basic automation only (vs Yellow.ai's 15+ LLMs, 98% NLP accuracy).
- Fewer channels: 5 channels vs Yellow.ai's 35+ channels.
- No enterprise security certifications: Lacks HIPAA, SOC2, ISO, GDPR certifications.
- Limited global reach: Not designed for 85+ country deployments like Yellow.ai.
- Shopify costs extra: $4.99/month add-on (some competitors include free).
- Support inconsistency: Some users report slow response times (conflicting with 8.7/10 rating).
- WhatsApp markup fees: Additional charges on messages not always transparent.
- Less AI sophistication: Cannot compete with Yellow.ai's advanced NLP/Gen AI for complex conversations.
Real User Feedback
From G2 reviews (4.75/5, 418 reviews) and Capterra (4.7/5, 143 reviews):
"WATI has an Ease of Use score of 9.1 on G2, superior compared to several competitors including Twilio (8.4), Gupshup (8.5), and Interakt (8.7)." — G2 comparison data
"Pricing and solid software of wati over came the offer by yellow.ai overall chatbot was very confusing of yellow" — User review comparing both platforms
Common praise: Ease of use (9.1/10), fast setup, transparent pricing, affordable, good for e-commerce, Shopify integration
Common complaints: Limited to 5 users, Shopify addon cost, WhatsApp markup fees, support inconsistencies, basic AI features
✓ Pros
- Affordable ($59-$279/mo, 14-30x cheaper)
- Transparent pricing (no "contact us")
- Ease of use: 9.1/10 (industry-leading)
- Fast setup: 8.9/10 (days, not months)
- Higher G2 rating: 4.75/5 (418 reviews)
- 7-day free trial (full features)
- 5 users included (good for small teams)
- SMB-focused (Shopify, WooCommerce)
- No vendor lock-in
- No sales cycle (start same day)
- Multi-channel (5 channels)
- Good support: 8.7/10
- Quick ROI
✗ Cons
- Not enterprise-scale
- Limited to 5 users ($15/mo per extra)
- Limited languages (vs 135+)
- No voice AI / voicebots
- No Gen AI chatbots
- Fewer channels (5 vs 35+)
- No enterprise security certs
- Limited global reach
- Shopify addon: $4.99/mo
- Support inconsistencies reported
- WhatsApp markup fees not transparent
- Basic AI (vs 98% NLP accuracy)
Who Should Choose Which Platform?
✓ Choose Yellow.ai if you:
- Company size: Enterprise (1,000+ employees), Fortune 500, publicly-traded
- Budget: $25,000-$100,000+ annually for software
- Revenue: $100M+ annual revenue
- Global operations: 85+ countries, 135+ languages needed
- Need voice AI: Voicebot requirements for call center automation
- Multi-department: Automate support, sales, HR, IT, employee engagement
- Industry: Banking, telecom, automotive, FMCG (enterprise scale)
- Security requirements: HIPAA, SOC2, ISO, GDPR certifications mandatory
- Complex use cases: Advanced Gen AI, 15+ LLMs, 98% NLP accuracy needed
- Enterprise integrations: Deep Salesforce, Zendesk, Genesys, Nice connections
- Timeline: Can afford months-long sales and implementation cycle
- Technical resources: Have internal IT team for complex deployment
Example: A global telecom company with 5,000 employees, operating in 50 countries, needing voice AI for customer support in 100+ languages, with $50M IT budget. Yellow.ai's enterprise features, 135 languages, voice AI, and HIPAA/SOC2 certifications justify the $50,000/year investment.
✓ Choose Wati if you:
- Company size: SMB (1-500 employees), startup to mid-market
- Budget: $700-$3,500 annually (tight budget constraints)
- Revenue: $100k-$50M annual revenue
- Market focus: Single country or region (not global 85+ countries)
- Team size: 1-20 people needing WhatsApp access
- Use case: Customer support, marketing automation, e-commerce
- Industry: E-commerce, retail, agencies, local services, online stores
- Platform: Shopify or WooCommerce store (e-commerce focus)
- Priority: Ease of use (9.1/10) over advanced AI
- Timeline: Need to launch in days/weeks, not months
- Team: Non-technical marketers or small support team
- Want: Transparent pricing, no vendor lock-in, quick ROI
Example: A Shopify e-commerce store with $5M annual revenue, 10-person team, selling in the US and Canada, needing WhatsApp for customer support and abandoned cart recovery. Wati's $119/month Pro plan with Shopify integration, 9.1/10 ease of use, and fast setup provides immediate ROI.
Real-World Scenarios
Scenario 1: Global Bank (Budget: $80,000/year)
Business: International bank with 50,000 employees, operating in 60 countries
Needs: Voice AI for call centers, 100+ languages, HIPAA compliance, multi-department (support, sales, fraud prevention), Salesforce integration
Recommendation: Yellow.ai — Enterprise features (135 languages, voice AI, HIPAA/SOC2 certified, Salesforce integration) are essential. $43,000/year (Standard + Gen AI) is within budget and justifiable for enterprise scale. Wati's $3,348/year maximum cannot provide voice AI, 100+ languages, or HIPAA compliance.
Scenario 2: Shopify Fashion Store (Budget: $2,000/year)
Business: E-commerce fashion brand, $2M annual revenue, 6-person team, selling in US/UK
Needs: WhatsApp customer support, abandoned cart recovery, Shopify integration, Instagram inbox, simple automation
Recommendation: Wati — Pro plan at $119/month ($1,428/year) + Shopify addon ($60/year) = $1,488/year total fits budget perfectly. 9.1/10 ease of use means non-technical team can manage. Yellow.ai's $10,000 minimum is 7x over budget and overkill for single-region e-commerce.
Scenario 3: Mid-Market SaaS Company (Budget: $5,000/year)
Business: B2B SaaS, $10M ARR, 80 employees, US-based, using HubSpot CRM
Needs: WhatsApp for sales outreach, customer onboarding, support automation, HubSpot sync, 10-person team access
Recommendation: Wati — Business plan at $279/month ($3,348/year) + 5 extra users ($900/year) = $4,248/year fits budget. HubSpot integration available, fast setup means quick deployment. Yellow.ai's $10,000 minimum is 2.4x over budget, and months-long implementation doesn't fit SaaS move-fast culture.
Scenario 4: Fortune 500 Automotive (Budget: Unlimited)
Business: Global automotive manufacturer, 100,000+ employees, selling in 150+ countries
Needs: Multi-language voice AI (100+ languages), dealer support automation, customer service across all regions, SAP/Salesforce integration, SOC2/ISO certified
Recommendation: Yellow.ai — Only enterprise platform capable of 135 languages, voice AI, SOC2/ISO certifications, and global scale. Budget unlimited means $43,000-$100,000/year investment justified for automation ROI. Wati cannot provide enterprise security, voice AI, or 100+ languages required for Fortune 500 operations.
Frequently Asked Questions
Which is cheaper: Yellow.ai or Wati?
Wati is significantly cheaper. Yellow.ai starts at $10,000/year (AWS Marketplace Basic plan) with no public pricing, while Wati starts at $59/month ($708/year). At entry level, Yellow.ai is 14x more expensive. For mid-tier plans, Yellow.ai costs $25,000/year vs Wati's $1,428/year (Pro plan) - 17.5x more expensive. With Gen AI add-on ($18,000), Yellow.ai totals $43,000/year - 30x more than Wati's Pro plan.
Which is easier to use?
Wati is significantly easier to use with a published 9.1/10 ease of use rating on G2 (industry-leading) and 8.9/10 ease of setup rating. Yellow.ai does not publish ease of use scores on G2. Third-party reviews note Yellow.ai's complexity and steep learning curve, while Wati is designed specifically for non-technical SMB users. If ease of use is a priority, Wati is the clear choice.
Which has better AI capabilities?
Yellow.ai has significantly superior AI capabilities. Yellow.ai offers Gen AI chatbots with 15+ LLMs, 98% NLP accuracy from proprietary engine, and advanced voice AI capabilities. Wati provides basic chat automation without Gen AI, voice AI, or multi-LLM architecture. For businesses needing advanced AI (lead qualification, complex conversations, voice automation), Yellow.ai justifies its higher cost. For simple automation, Wati's basic features suffice.
Do both platforms support voice automation?
No. Yellow.ai supports advanced voice AI and voicebots with Microsoft Azure AI integration across 35+ channels. Wati does NOT support voice automation - it's text/chat focused (WhatsApp, Instagram, Facebook, SMS, Web). If voice automation is required for call center use cases, Yellow.ai is the only option between these two platforms.
Which is better for global businesses?
Yellow.ai is better for global businesses. Yellow.ai supports 135+ languages across 85+ countries with deployment capabilities for truly global operations. Wati supports English and major languages with regional focus (not 135 languages). If you operate in 50+ countries and need 100+ language support, Yellow.ai is the only viable choice despite 14-30x higher cost.
Which is better for small businesses?
Wati is definitively better for small businesses. Designed specifically for SMBs (1-500 employees) with transparent pricing starting at $59/month, 9.1/10 ease of use, fast setup (8.9/10), and no months-long sales cycle. Yellow.ai's $10,000/year minimum price, opaque "contact us" pricing, and enterprise complexity make it unsuitable for SMBs. Unless you're a Fortune 500 company, choose Wati.
How long does implementation take for each platform?
Implementation time differs drastically. Wati can be deployed in days to weeks - sign up, configure, and launch quickly with 8.9/10 ease of setup rating. Yellow.ai implementation takes months - sales cycle alone can be months, followed by data migration, team retraining, and complex workflow rebuilding. If you need to launch fast (within 1-2 weeks), only Wati is realistic.
Which has better security certifications?
Yellow.ai has comprehensive enterprise security certifications: ISO, HIPAA, SOC2, and GDPR. Wati does not list specific security certifications in available documentation. If regulatory compliance (HIPAA for healthcare, SOC2 for enterprise sales, ISO for government contracts) is mandatory, Yellow.ai is required despite higher cost. For standard SMB security needs, Wati's basic security is adequate.
Can I see transparent pricing for both platforms?
Only Wati offers transparent pricing. Wati publishes clear tiers: Growth ($59/mo), Pro ($119/mo), Business ($279/mo) with all features listed. Yellow.ai uses "contact us for pricing" model with NO public pricing on official website. AWS Marketplace reveals $10k-$25k base pricing, but final costs vary based on conversation volume, features, and support tiers. If budget transparency is important, only Wati provides it.
Which platform has more integrations?
Yellow.ai has more integrations: 150+ pre-built enterprise integrations including Salesforce, Zendesk, Genesys, Nice, SAP, and other enterprise systems. Wati has 100+ integrations focused on SMB tools like Shopify, Zoho, HubSpot, Google Sheets. For enterprise CRM/helpdesk depth (Genesys, Nice), Yellow.ai wins. For SMB e-commerce (Shopify, WooCommerce), Wati's integrations are more relevant.
Sources & Verification
All data verified as of November 29, 2025
This comparison was researched using official sources, AWS Marketplace data, and third-party review platforms:
Yellow.ai Sources:
- Yellow.ai Official Website — Features and company information
- Yellow.ai Official Pricing Page — Pricing model (no public tiers)
- AWS Marketplace Yellow.ai — Revealed pricing: $10k-$25k base, $18k Gen AI addon
- eesel AI: Yellow.ai Pricing Analysis 2025 — Third-party cost breakdown
- Yellow.ai G2 Reviews — 4.4/5 rating, 106 reviews
- Yellow.ai Capterra — 4.5/5 rating, 37 reviews
- Yellow.ai Wikipedia — Company history, funding, customers
- Yellow.ai Crunchbase — Funding rounds: $102M raised
Wati Sources:
- Wati Official Pricing Page — Transparent pricing: $59-$279/month
- Wati Official Website — Features and platform information
- Wati G2 Reviews — 4.75/5 rating, 418 reviews, 9.1/10 ease of use
- Wati Capterra Reviews — 4.7/5 rating, 143 reviews
- Heltar: Wati Pricing Breakdown 2025 — Third-party pricing analysis
Comparison Sources:
- TechJockey: Wati vs Yellow.ai Comparison
- SourceForge: Wati vs Yellow.ai
- Zixflow: Yellow.ai Alternatives Analysis
Methodology: All pricing verified from official sources (Yellow.ai AWS Marketplace, Wati pricing page) and third-party analyses. Ratings aggregated from G2 and Capterra. Features verified from official websites and documentation. Company information cross-referenced with Wikipedia, Crunchbase, and funding databases. All claims have 2+ independent source verification.
Corrections or updates? Contact us if you notice any outdated information. We update our comparisons quarterly and immediately upon notification of significant changes.