ManyChat vs Landbot
Social Media Automation Giant vs No-Code Visual Builder – Which Chatbot Platform Fits Your Needs?
📅 Last Updated: November 29, 2025Quick Verdict: Which One Should You Choose?
Landbot
Starter plan • 500 chats • WhatsApp $233/mo extra
- Website chatbots with advanced design customization
- Brand-focused businesses needing full visual control
- Teams prioritizing no-code visual builder
- Granular analytics and decision path insights
- Predictable chat volume for cost control
ManyChat Scale: 1,000,000+ customers worldwide (500x more than Landbot's 1,861 verified companies)
WhatsApp Pricing: ManyChat includes WhatsApp in $15/mo Pro plan + conversation fees ($0.0172-$0.0287/conversation in US) vs Landbot requires $233/mo minimum (15x more expensive entry point)
Ratings: ManyChat 4.6/5 (G2, 490+ reviews) vs Landbot 4.5/5 (G2, 250+ reviews)
Sources: ManyChat (getlatka.com, G2.com, official pricing), Landbot (landbase.com, G2.com, Capterra, official pricing) – Verified November 2025
💰 Pricing Comparison: ManyChat vs Landbot
ManyChat offers contact-based pricing starting at $15/mo with WhatsApp included. Landbot uses chat-based pricing from $31/mo with WhatsApp requiring $233/mo minimum.
| Plan Tier | ManyChat | Landbot | Winner |
|---|---|---|---|
| Free Plan | $0/mo 1,000 contacts Basic features |
$0/mo 100 chats/month 1 user, limited integrations |
ManyChat (10x more volume) |
| Entry Paid Plan | $15/mo 500 contacts WhatsApp included |
$31-$46/mo 500 chats WhatsApp NOT included |
ManyChat (2-3x cheaper) |
| Mid Tier | $25/mo 1,000 contacts All channels |
$79-$105/mo 2,500 chats 3 user seats, 300 AI chats |
ManyChat (better value for small businesses) |
| WhatsApp Access | $15/mo Pro plan + conversation fees ($0.0172-$0.0287/conversation in US) |
$233/mo minimum Add-on required 2,500 chats + 500 AI chats |
ManyChat (15x cheaper entry) |
| Annual Discount | 25-30% off | 20% off | ManyChat (higher discount) |
| AI Features | +$29/mo add-on | Included in Pro plan (300 AI chats) AI Agent built-in |
Landbot (included in plan) |
| Extra Costs | WhatsApp conversation fees SMS/Email message fees |
+$10 per 500 extra chats +$16/mo per extra user seat |
Depends on usage |
ManyChat: Contact-based pricing scales with your audience size (500, 1,000, 5,000+ contacts). Better for growing contact lists and multi-channel marketing.
Landbot: Chat-based pricing scales with conversation volume (500, 2,500+ chats). Better for predictable website traffic with controlled chat volume.
WhatsApp Reality: For WhatsApp-focused automation, ManyChat is 15x cheaper to start ($15/mo vs $233/mo). At 1,000 monthly WhatsApp conversations, ManyChat costs ~$25-50/mo total vs Landbot's $233/mo minimum.
Sources: ManyChat official pricing, Landbot official pricing, Chatimize.com, Tekpon.com – Verified November 2025
⚡ Feature Comparison: What Can Each Platform Do?
ManyChat excels at social media automation across multiple channels. Landbot focuses on no-code visual design and website chatbots.
| Feature Category | ManyChat | Landbot | Winner |
|---|---|---|---|
| Visual Flow Builder | ✓ Yes (template-based) | ✓ Yes (highly praised, drag-and-drop) | Landbot (superior visual design) |
| Facebook Messenger | ✓ Native support | ✓ Available | ManyChat (native, more features) |
| Instagram DMs | ✓ Native support | ✗ Limited/Not available | ManyChat only |
| WhatsApp Business API | ✓ Official BSP (Meta-approved) $15/mo + conversation fees |
✓ Add-on available $233/mo minimum |
ManyChat (15x cheaper, official BSP) |
| SMS Messaging | ✓ Built-in | ✗ Not available | ManyChat only |
| Email Marketing | ✓ Built-in | ✗ Not available | ManyChat only |
| Website Chatbots | ✓ Available | ✓ Primary focus (advanced) | Landbot (web-first, more features) |
| E-commerce Tools | ✓ Strong (Shopify, WooCommerce) Product catalogs, checkout, cart recovery |
⚠️ Basic e-commerce support | ManyChat (comprehensive e-commerce) |
| AI Capabilities | ⚠️ Available as $29/mo add-on | ✓ AI Agent built-in (Pro plan) Hybrid rule-based + AI |
Landbot (included, no extra cost) |
| Design Customization | ⚠️ Basic branding options | ✓ Full skinning & advanced design Complete brand matching |
Landbot (highly praised for design) |
| Templates | ✓ Template library | ✓ Extensive library + reusable Bricks | Tie (both offer good templates) |
| Live Chat Handover | ✓ Human takeover | ✓ Team inbox with multi-agent | Tie (both support handover) |
| Analytics | ✓ Standard analytics Campaign tracking, ROI metrics |
✓ Granular analytics Decision path insights, user journey |
Landbot (more detailed insights) |
| Integrations | ✓ 100+ native integrations Zapier available |
⚠️ Zapier-dependent Webhooks & APIs for custom |
ManyChat (more native integrations) |
| Audience Segmentation | ✓ Advanced (behavior, properties) Praised in G2 reviews |
✓ Available | ManyChat (more sophisticated) |
ManyChat = Omnichannel Leader: Native support for Facebook Messenger, Instagram DMs, WhatsApp, SMS, and Email. All channels included in Pro plan ($15/mo+).
Landbot = Web-First Specialist: Website chatbots as primary strength. WhatsApp available as $233/mo add-on. No Instagram, SMS, or Email channels.
E-commerce Difference: ManyChat has dedicated Shopify/WooCommerce integrations, product catalogs, instant checkout, and abandoned cart recovery. Landbot offers basic e-commerce support.
Sources: ManyChat features (manychat.com, voiceflow.com/blog), Landbot features (landbot.io, chatimize.com) – Verified November 2025
🔍 Platform Deep Dive: ManyChat vs Landbot
ManyChat
Founded: 2015 | Customers: 1,000,000+ | Revenue: $35M (2025)
Market Position: Dominant social media chatbot platform with 500x more customers than Landbot. Meta-approved WhatsApp Business Solution Provider.
✓ Pros
- Massive scale with 1M+ customers (proven platform)
- Official Meta/WhatsApp BSP (trusted partnership)
- Multi-channel: Messenger, Instagram, WhatsApp, SMS, Email
- Lowest cost WhatsApp access ($15/mo vs $233/mo)
- Strong e-commerce integrations (Shopify, WooCommerce)
- Intuitive setup and onboarding (4.6/5 G2 rating)
- Advanced audience segmentation and flow builder
- 100+ native integrations
- Proven ROI for marketing campaigns
- Better for growing contact databases
✗ Cons
- Contact-based pricing can get expensive with large audiences
- Recent pricing model changes upset some users
- AI features cost extra $29/mo (not included)
- Basic design customization compared to Landbot
- Limited advanced automation for power users
- Mixed customer support experiences
- Lower marks for AI handoff and custom features
Best For: E-commerce businesses, social media marketers, multi-channel campaigns, businesses needing WhatsApp at low cost, growing contact lists (1,000-10,000+).
Landbot VISUAL BUILDER
Founded: 2017 | Customers: 1,861 verified | Funding: $7.86M Series A
Market Position: Design-focused no-code chatbot builder with 2.3% market share. Known for visual builder quality and brand customization. 90% international customers (60% from US/UK/Germany).
✓ Pros
- Exceptional visual no-code builder (drag-and-drop)
- Full skinning and advanced design customization
- AI Agent built-in (no extra cost in Pro plan)
- Granular analytics with decision path insights
- Beautiful UI praised in reviews (4.7/5 Capterra)
- Ready-to-use templates and reusable Bricks
- Fast chatbot creation (website-focused)
- Team inbox with multi-agent support
- Chat-based pricing (predictable costs)
- 20% annual discount
✗ Cons
- WhatsApp requires expensive $233/mo add-on (15x more than ManyChat)
- No Instagram, SMS, or Email channels
- Smaller customer base (1,861 vs 1M+)
- Abrupt jump from free to paid plans
- Integration limitations beyond Zapier
- Mixed customer support (delays, limited availability)
- Lower Trustpilot rating (3.7/5 vs ManyChat 4.2/5)
- Technical workarounds needed for custom CRMs
- Basic e-commerce support
- Smaller company with less proven scale
Best For: Website chatbots, brand-focused businesses needing design control, teams prioritizing visual builder, small businesses with predictable chat volume, no need for SMS/Email channels.
ManyChat: 1,000,000+ customers, $35M revenue, $140M+ funding, 386-441 employees across 5 continents. Dominant market leader.
Landbot: 1,861 verified customers, $10-50M revenue range, $7.86M funding, 69 employees across 3 continents. Niche player with design focus.
Customer Difference: ManyChat has 500x more customers than Landbot (1,000,000 vs 1,861), indicating much greater market validation and scale.
Sources: ManyChat (getlatka.com, Crunchbase), Landbot (landbase.com, TechCrunch, Crunchbase) – Verified November 2025
💼 Use Cases: When to Choose Each Platform
✓ Choose ManyChat If You Need:
🛍️ E-commerce & D2C Sales
ManyChat excels at e-commerce with Shopify/WooCommerce integrations, product catalogs, instant checkout, abandoned cart recovery, and personalized product recommendations. G2 reviews praise it for D2C lead generation and sales funnels.
Example: Fashion brand uses ManyChat to send abandoned cart reminders via Messenger ($15/mo), resulting in 35% cart recovery rate and $50,000+ monthly recovered revenue.
📱 Social Media Marketing
Native support for Facebook Messenger, Instagram DMs, and WhatsApp makes ManyChat ideal for social media marketers. Official Meta/WhatsApp BSP status ensures compliance and reliability.
Example: Digital marketing agency manages 50+ client Instagram accounts with automated DM responses, lead qualification, and appointment booking ($45/mo for 5,000 contacts).
💬 WhatsApp Business Automation
WhatsApp included in $15/mo Pro plan (vs Landbot's $233/mo) makes ManyChat the cost-effective choice. Official WhatsApp Business Solution Provider with Meta partnership.
Example: Real estate agency uses WhatsApp automation for property inquiries, virtual tour scheduling, and follow-ups. Cost: $25/mo + ~$20/mo conversation fees = $45/mo total (vs Landbot's $233/mo).
📧 Multi-Channel Campaigns
ManyChat's omnichannel approach (Messenger, Instagram, WhatsApp, SMS, Email) enables coordinated campaigns across all customer touchpoints from one platform.
Example: SaaS company runs product launch campaign with Messenger announcements, Instagram Story engagement, WhatsApp updates, and SMS reminders – all automated from ManyChat.
✓ Choose Landbot If You Need:
🎨 Brand-Focused Website Chatbots
Landbot's full skinning capabilities and advanced design controls let you create chatbots that perfectly match your brand guidelines. Capterra reviews give it top marks (4.7/5) for interface design and usability.
Example: Design agency builds custom chatbots for enterprise clients with exact brand colors, fonts, animations, and conversational tone. Visual builder enables non-technical designers to create complex flows.
🔍 Granular Analytics & Optimization
G2 reviews praise Landbot's analytics for providing "not just completion rates but granular insight into every user's decision path." Better for data-driven optimization.
Example: B2B SaaS company uses decision path analytics to identify exactly where leads drop off in qualification flow, optimizing conversion from 12% to 28% within 2 months.
🚀 No-Code Visual Flow Building
Landbot's drag-and-drop visual builder is highly praised in reviews for simplicity and flexibility. Better for teams without technical resources who want advanced customization.
Example: Marketing team with zero coding skills builds complex lead qualification chatbot with conditional logic, formulas, and rich media in 2 hours using visual interface.
💡 Predictable Chat Volume
Chat-based pricing works well for businesses with predictable website traffic. Starter plan ($31-46/mo for 500 chats) or Pro plan ($79-105/mo for 2,500 chats) offer cost control.
Example: Professional services firm gets 400-500 monthly website chats. Landbot Starter ($31/mo) with predictable costs beats variable contact-based pricing for their use case.
ManyChat = Social Media Automation Giant: If your business relies on social media marketing, multi-channel campaigns, e-commerce, or WhatsApp at low cost, ManyChat is the proven choice with 1M+ customers and $35M revenue.
Landbot = No-Code Visual Builder: If you prioritize website chatbots, design customization, granular analytics, and have predictable chat volume, Landbot's visual builder and design quality justify the higher cost.
WhatsApp Decision: For WhatsApp-focused automation, ManyChat is 15x cheaper to start ($15/mo vs $233/mo) and offers official Meta BSP status. Only choose Landbot if WhatsApp is secondary to website chatbots.
❓ Frequently Asked Questions
Which is cheaper: ManyChat or Landbot?
ManyChat is significantly cheaper for most use cases. Entry plan: ManyChat $15/mo (500 contacts) vs Landbot $31-46/mo (500 chats). For WhatsApp access: ManyChat $15/mo + conversation fees vs Landbot $233/mo minimum (15x more expensive). ManyChat offers better value for social media marketing, e-commerce, and WhatsApp automation.
Does ManyChat support WhatsApp better than Landbot?
Yes, significantly. ManyChat is an official WhatsApp Business Solution Provider (Meta-approved) with WhatsApp included in $15/mo Pro plan + conversation fees ($0.0172-$0.0287 in US). Landbot requires a $233/mo minimum add-on for WhatsApp (15x more expensive entry). For WhatsApp-focused automation, ManyChat is the clear winner on both cost and official partnership status.
Which platform has better design customization?
Landbot wins on design customization. Reviews praise it for "full skinning" and "more design depth than typical chat tools," with Capterra rating it 4.7/5 for interface design. ManyChat offers basic branding but focuses more on templates. If brand matching and visual control are priorities, choose Landbot. If you want faster setup with templates, choose ManyChat.
Can Landbot handle Instagram and SMS like ManyChat?
No. ManyChat has native support for Instagram DMs and built-in SMS messaging. Landbot does not offer Instagram or SMS channels – it focuses on website chatbots, WhatsApp (as add-on), and Facebook Messenger. For omnichannel marketing across social media, ManyChat is the only option.
Which platform is better for e-commerce?
ManyChat is far superior for e-commerce. It offers dedicated Shopify and WooCommerce integrations, product catalog displays, instant checkout, abandoned cart recovery, and personalized product recommendations. G2 reviews praise it for D2C sales funnels and lead generation. Landbot has basic e-commerce support. If you sell products online, choose ManyChat.
How many customers does each platform have?
ManyChat: 1,000,000+ businesses worldwide (verified by getlatka.com and official blog). Landbot: 1,861 verified companies (per landbase.com). ManyChat has 500x more customers, indicating much greater market validation and proven scale. Major Landbot clients include Nestlé, MediaMarkt, Coca-Cola, but customer base is significantly smaller.
Which has better G2 reviews and ratings?
ManyChat has slightly higher G2 rating: 4.6/5 (490+ reviews) vs Landbot 4.5/5 (250+ reviews). However, Landbot scores higher on Capterra: 4.7/5 (290+ reviews) vs ManyChat 4.6/5 (1,610+ reviews). ManyChat praised for ease of use and ROI. Landbot praised for visual builder and design quality. Trustpilot: ManyChat 4.2/5 vs Landbot 3.7/5.
Does Landbot include AI features like ManyChat?
Landbot has AI Agent built-in (Pro plan includes 300 AI chats with hybrid rule-based + AI understanding). ManyChat charges extra $29/mo for AI features. If AI capabilities are important and you don't want extra costs, Landbot includes them. However, ManyChat's base features (social media automation, e-commerce) may be more valuable than AI for most businesses.
Which platform is easier to use for beginners?
Both offer no-code visual builders, but emphasis differs. ManyChat: Template-based with faster setup, praised for intuitive onboarding (G2: 4.6/5). Landbot: Drag-and-drop visual builder with more design control but potentially steeper learning curve for advanced features. For quickest setup: ManyChat. For visual design control: Landbot. Both suitable for beginners.
Can I use both platforms together?
Yes, but it's rarely cost-effective. Some businesses use ManyChat for social media (Messenger, Instagram, WhatsApp) and Landbot for website chatbots. However, this doubles your costs and splits analytics. Better approach: Choose one platform based on primary use case – ManyChat if social media is critical, Landbot if website chatbots with advanced design are priority.
Which platform has better integrations?
ManyChat wins on integrations. It offers 100+ native integrations including Shopify, WooCommerce, HubSpot, Salesforce, Zapier, and more. Landbot relies more heavily on Zapier for integrations, with reviewers noting "integrations beyond Zapier require technical workarounds or lack robustness." For seamless integration with existing tools, choose ManyChat.
What's the pricing model difference?
ManyChat uses contact-based pricing (scales with audience size): $15/mo for 500 contacts → $25/mo for 1,000 → $45/mo for 5,000. Landbot uses chat-based pricing (scales with conversations): $31-46/mo for 500 chats → $79-105/mo for 2,500 chats. ManyChat better for growing contact lists and multi-channel. Landbot better for predictable website traffic volume.
📚 Sources & References
All data verified from multiple independent sources. Last updated: November 29, 2025.
ManyChat Sources:
Landbot Sources:
Comparison & Industry Sources:
Ready to Choose Your Chatbot Platform?
Both ManyChat and Landbot offer powerful automation – the right choice depends on your business needs.